The new songs released this time can certainly show a significant rise in streaming rankings through future comeback activities. Their influence is still strong enough to win the ‘Breakthrough Artist’ award at the recent 2023 Billboard Women In Music Awards as the first K-pop female artist. Since their debut in 2015, TWICE has had many songs, including ‘TT’, ‘SIGNAL’, ‘KNOCK KNOCK’, ‘Heart Shaker’, and ‘YES or YES’, reach number one. The ‘SET ME FREE’ music video also maintained its spot at the top of the YouTube music video trending worldwide for three consecutive days from the day of its release until the 12th. However, as of the 10th, ‘READY TO BE’ topped the daily chart of the Hanteo album and Circle Chart Retail Album. Some are even speculating that it might be past its prime due to the years that have passed since their debut. It was quite surprising that the TWICE title track fell out of the top 100 in just one day, and some netizens expressed disappointment in the song. On the daily chart of Korea’s largest music streaming site, Melon, the title track ‘SET ME FREE’ ranked 83rd on the release day and dropped to 101st the next day.Ĭurrently, ‘SET ME FREE’ is not even in the top 100, and the same goes for the other tracks. However, somewhat surprising results have been achieved. Through the title track ‘SET ME FREE’, they conveyed a progressive message of promising to put everything on the line to protect the love they felt after realizing their true selves beneath the groovy bass line and simple yet powerful sound.Īs they are undoubtedly one of the representatives of the third generation of K-pop girl groups, many people expected TWICE to achieve good streaming results. ‘READY TO BE’ contains TWICE‘s strong determination to break society’s gaze and prejudices and embrace their true selves. Prior to the album release, TWICE pre-released the English single ‘MOONLIGHT SUNRISE’ and on this day, they released all the tracks including the title track ‘SET ME FREE’, ‘GOT THE THRILLS’, ‘BLAME IT ON ME’, ‘WALLFLOWER’, ‘CRAZY STUPID LOVE’, and an English version of the title track. On March 10th, TWICE released their mini 12th album ‘READY TO BE’ and made a comeback. As the story unfolds, fans and critics alike will be watching to see how NMIXX navigates this controversy and what impact it will have on their future in the K-pop industry.“The new song is showing poor streaming results.” While some question the legitimacy of the sales, others celebrate the group's success. They argue that the company's reputation and resources have contributed to the group's success.Īs the debate continues, it's clear that NMIXX's sudden rise in album sales has stirred the K-pop community. They point out that NMIXX is part of JYP Entertainment, a publicly listed company, making such manipulation unlikely.įans have also attributed the high album sales to the group's affiliation with JYP Entertainment, one of the "Big Four" agencies in the K-pop industry. They argue that the accusations of "Sajaegi," a term for chart manipulation through mass purchasing of one's own album, are unfounded. However, NMIXX's fans, the NSWERs, have come to the group's defense. The disparity led the author to question how NMIXX managed to sell so many albums without a significant domestic or international following. While other fourth-generation girl groups achieved over 1 million streams on their debut day, NMIXX only garnered 270,000 streams. The author further scrutinized NMIXX's performance on Global Spotify streams. The author questioned who was buying the albums in such large quantities, considering the group's relatively small fan base. While groups like IVE, NewJeans, aespa, (G)I-DLE, and BLACKPINK have over 100,000 fans, NMIXX has only 25,000. The post also compared NMIXX's fan base on MelOn to other K-pop girl groups. However, NMIXX has yet to achieve significant success on these platforms. The author of the post questioned the sudden surge, pointing out that such a rise in sales typically corresponds with high-ranking songs on MelOn charts or strong performance on international music charts. The controversy began when an online forum post highlighted the group's album sales, which showed a significant increase from 719,886 copies on the first day to 792,222 copies on the second day. The group's latest release, "A Midsummer NMIXX's Dream," has seen a sudden spike in album sales, leading to speculation among netizens and a robust defense from the group's fans, known as NSWERs. In the dynamic world of K-pop, NMIXX, the girl group from JYP Entertainment, has recently been the subject of online discussions.
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